240hz is not bad choice for video playback as it divides evenly with all the commonly used frame rates including after adding in interpolated frames in most cases. Just not 72fps.
Personally I don't use 72fps at 240hz as it doesn't fit evenly. Needs frame blending, pulldown or VRR etc to be used. x3 is generally considered most optimal overall but not if it also requires the use of frame blending, pulldown etc. Which is more of an issue for 60hz monitors.
I would aim for either 48, 60, 120 or 240 after interpolation unless you have VRR working with video playback.
I think 120fps(or 240fps) would be the best all round target to avoid both pulldown and still maintain peak perceived smoothness on a 240hz monitor.
What settings are you using for svp? I decided to use 144hz mode on my monitor because there are just so many artifacts when interpolating up to 240fps